Hey everyone! I hope you are all having a lovely day, wherever you may be! For today’s post, I thought it could be helpful to share some tips on how to create your own blog! I first started blogging back in August of 2019, and I have continued working on it ever since. It is something I am very proud of, and as a writer, I love having a space to share whatever is on my heart. Before creating my blog, I put a lot of thought into what I wanted it to truly be, and I’ve learned so much along the way. Please keep in mind that I am certainly not an expert and I do not know everything, however through my own research and experience as a blogger, I believe that these tips may be valuable to you.
Make a plan
Before ever creating my blog, I thought long and hard about what I wanted my blog to look like, what I wanted it to be about, and who I wanted it to reach. There are so many questions you need to ask yourself before you start. I had been wanting to create my blog for a long time, but I only started to seriously think about it in early 2019, so I made a plan for myself. I thought about my own passions and what I believe to be my purpose in life. I truly feel that I was born to write and to help others, so that was going to be my top priority. I was also at a point in my life when I really recognized the importance of self-love and confidence. I knew that it was a journey that I was so happy to be on, and I wanted to share that with others. After so much planning, over thinking, and dedication, I started to create my blog, Compass to Confidence, where I would share my passions, give tips, and inspire people to become confident.
Pick your niche
When I began researching about how to create a successful blog, I remember reading up on “niches” and how this can help you find your true audience. Well, I had a different idea for my blog. I have so many interests and passions, and I knew that I did not want to create a blog that was only about fashion or fitness; I wanted to share it all. The only downside is that by writing about multiple topics, rather than one or two, it could be difficult to attract a large audience. I understood this, and I knew that it might hinder my chances of having a successful blog, however I am still glad that I made the decision that I did. I am able to write whatever I want, and this is what makes me happy. I know not everyone who checks out my website will be interested in beauty or health, but I believe that there is something for everyone. Although this is the direction I decided to go in, I would recommend picking your niche. I would try to narrow it down to one or two topics, making sure that they are things you can write about frequently. However, if you’re like me and you are determined to write about multiple topics, you definitely can (as long as you understand how it may affect your blog).
Pick your hosting site & register your domain
The first step to actually create your blog is to pick a hosting site and register your domain. There are a variety of hosting sites out there, such as Wix, GoDaddy, or Bluehost, to name a few popular choices. I chose to create my blog with WordPress and I registered my domain through this site (most of the time, your hosting site will help you register your domain). Once a year, I have to pay not only for my domain, but also for my hosting site, and there are different plans you can choose from (such as basic, business, etc).
Think about spending some money
If you’d like to take blogging seriously, you may want to think about spending some money to enhance your blog. Most of the time, if you choose to create a blog that is completely free, you are very limited in your options, and your overall site may not look exactly how you want it to. Also, there are many widgets that will not be available to you. You really do not have to spend a ton of money, but if you hope to create a successful blog, this may be the right step. If you want to create a blog simply as a hobby, and it is not something you want to take very seriously, then spending money may not be your priority, and that’s ok!
Keep your site simple & user-friendly
If you were to go to a website where you couldn’t locate the menu, there were too many pop-ups, and it was overall difficult to navigate, would you choose to go back to that site? Probably not. Think about your readers. It is ok to make your website your own and to have fun creating it with different widgets; you just don’t want to go overboard. Your website can be aesthetically pleasing and professional while simultaneously being user-friendly. At the end of the day, your readers want to see your content, but if it takes them 20 minutes just to find your latest post, there is a good chance they won’t be subscribing to you.
Create a blogging schedule
From the very beginning, I decided that I would share a blog post at least twice a week. I like to post every four days, and I try to change this up often. For example, if I share a post about fashion, then my next few posts are most likely going to be about a different topic (such as travel, entertainment, or beauty), though it doesn’t always work this way. If you are sticking to your specific niche, the same rule applies. People want to see something different, so do your best to plan out your posts, and don’t be afraid to get creative and try new things! I feel that creating a blog schedule will really help to keep you on track. Successful bloggers post frequently and they are always coming up with new ideas. I like to jot down a ton of ideas in my phone and I plan out blog posts for the months ahead. By doing this, I give myself time to plan out my posts, to write them, and to take photos/videos for them. I recommend having a planner for your blog as well!
Create eye-catching content (photos, videos, etc.)
This is something that I am still working on, however I would say that I have definitely gotten better with it! Taking great photos/videos will help attract your audience, plus, it makes your blog look more professional. You do not need any fancy equipment, especially if you are just starting out. Using your cellphone should work well! If you have great editing skills, then you can also use this to enhance your photos. You can stick to a theme, or change things up often. I like to change the photos on my homepage every season, and I stick to a certain theme with these photos as well.
Promote your blog posts
Social media is a fantastic way to promote your blogs. I share each new post on all of my social media platforms. By doing this, I can reach more people who have similar interests. I also try to utilize the different tools on social media such as Instagram reels, hashtags, and stories. I also like to look at my analytics (for my social media and my website) to see where my followers are coming from. I really like to plan out my posts ahead of time by figuring out the best way to promote my blogs.
Write for an audience
This is something I was able to learn pretty quickly, but I feel that many writers who are just starting out may struggle with this. As someone who has been writing in journals her entire life, I knew that when I started blogging, I needed to know how to write for an audience. I feel that through writing, I am always able to help myself, however it my goal to inspire and uplift others. I have found a way to not only write for myself, but for my readers as well. Something I like to keep in mind is that you shouldn’t always get too personal, and you should remember that most people will read your blog because of how it will benefit them. As a blogger/writer, you should ask yourself: what can my readers get out of this post?
I really hope that you found these tips helpful, and I highly recommend creating your own blog! It gives you the space to share your writing, no matter your interests/passions! Make sure to do your research ahead of time, and plan, plan, plan (just don’t over think too much like I did)! It does take a lot of effort and time, but if this is something you truly want to start, then you should definitely go for it! Thank you so much for reading!